In the New York Times, Katie Hafner writes: "Once in a great while a Web site appears, seemingly out of nowhere, and casts a spell. Such is the case with Lemonyellow.com, an on-line intellectual diary that makes the reader want to dig deeper and deeper... Lemonyellow.com, a collection of words, links and little else, is the creation of Heather Anne Halpert, a 26-year-old software designer in Austin, Tex."