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flash interstitials

I can't help but feel that Flash interstitials (like those one finds at HillmanCurtis.com) are like holographs stuck on book covers. All the little flashing squares and pomo imagery and industrial sounds are wonderful, but they don't seem to add very much to the user experience. Did the Web kill cool multimedia? Have we actually taken a step back from the mid-1990s, when there were interesting projects on CD-ROM? - href="http://www.metafilter.com/comments.mefi/2199">Discuss at Metafilter