Content filtering as business model: A Swedish company named TRIC develops a system to help content providers charge ISPs for allowing their users to access a Web site. And why won't this business model work? AOL has been making deals for "exclusive" content for years through their proprietary system; ISP @Home has tried the same thing and found its audience, which is more Web-savvy then the AOL crowd, didn't care. I would expect that IP filtering could take care of this, and I am sure that is central to the software TRIC has developed. This is, I think, a non-story.