Edward Cone in Wired on The Naked Truth of the online porn business is 2002: "[Cybererotica principal Ron] Levi pities anyone dreaming about breaking into porn these days. 'When we started in late '95, our conversions were about 1 of 20. Now our average is 1 of 200," he says. "If you started now in this business with $5 million and didn't make a single mistake, I still don't know if you'd make it."